- Border region centre of the EU from May 2004 (1,2 Million people) - Administrative, cultural, educational, arti and scientific centre of the - South West Hungarian region (180,000 inhabitants) - City of universities and schools, educational and training institutes (25,000 students) - Multi-ethnic culture of 2000 years, World Heritage city - Developed infrastructure - Skilful workforce with local retraining facilities - Incentives of multinational companies already settled (BAT, Hauni, Délhús, Elcoteq, etc.) Why Pécs?